SEATTLE: The University of Washington Institute for Health Metrics and Evaluation has hired Mr. Booth Health to help manage communications around its COVID-19 data forecast.
Since March, the institute’s data forecasts and other pandemic-related information have tracked the course of the disease and its effects, and its statistics have been cited by the White House and news outlets such as NPR. and the Washington post.
Specifically, M Booth Health will provide strategy, messaging, media and issue management, and global communication support.
The work is being done as part of a “six-month interim project with the option to go further if the job requires it,” said Greg Amrofell, the institute’s marketing director.
While M Booth Health’s work primarily focuses on the institute’s COVID-19 predictions, it has also started supporting the organization’s Global Burden of Disease project, which aims to “quantify the loss of health of hundreds. of diseases, injuries and risk factors ”around the world, according to the institute’s website.
Amrofell largely seeks M Booth Health’s traditional support for media relations, as well as public affairs work and thought leadership efforts. The agency will not manage the work of the institute on social networks.
The institute was working with a small Pacific Northwest PR store that Amrofell wouldn’t name.
On March 26, the institute began predicting COVID-19 in 50 U.S. states. The media attention the institute received over the following months was unprecedented, Amrofell said.
“And then we expanded beyond the United States to Latin America and Europe and the demands were much greater than they had been in the past,” he explained. “We realized we needed someone with real expertise in global health and a solid understanding of the PR / Public Affairs bridge to face the attention and be sure the story of our forecast goes as smoothly as possible. “
Amrofell said the search for a new business began in early April and ultimately screened six companies through an informal process before signing the deal with Mr Booth last month. He was not disclosing the financial details of the contract.
“They are experts in global health and have worked with many organizations like the CDC and WHO and other exemplary groups in the field of global health,” he said in explaining the decision. “They were quite strategic and very attentive to the media relations side and also to the public affairs side, which was important for us because this work on COVID-19 catalyzed the thinking on our side and we are moving from the simple production of metrics reliable scientists to having a more direct impact on health policy and practice.
The reach of Mr. Booth’s global partners has also been a selling point, Amrofell said.
“We are a small marketing team and we will be counting on their partner agencies to help us,” he said.
The account is led at Ms. Booth by Andrew Shih, Executive Vice President of Public and Corporate Affairs, and includes Karen O’Malley, MD and President of Public Affairs Practice, Vice President Susannah Masur and Partner Raina Sarmah.
Separately, Mr. Booth Health was hired by Penn State University to manage an integrated communications campaign to promote public health guidelines and encourage students, faculty, and staff to wear masks at the start of the fall semester. , according to a statement from Mr. Booth.
The agency’s mandate for Penn State includes behavioral research and messaging testing, creative campaign development and production, social media and influencer outreach, and community relations.
According to the PRWeek Agency Business Report, M Booth Health’s revenue was $ 16.6 million in 2019. There was no comparison to 2018 because the agency was established last year when Next 15 acquired the US division of Health Unlimited and renamed it M Booth Health.